Agencies
Are you an agency in need of some expert assistance? Maybe you need specialised skills for a one off project or a digital partner to provide ongoing management for your client work.
+61 3 9005 6884
Your Digital Marketing Partner
Creating relevant brand connections through creativity & data analysis.
Unearth digital
Google Ads, SEO, Research, Strategy, Analytics & More.
Agencies
Business Owners
Running a business and searching for some clarity on your digital marketing direction? Do you need an expert pair of hands to take care of your day to day marketing activities?
Marketing Teams
Does your marketing department need additional resources? Perhaps you need a results driven partner who can provide a fully managed service for your advertising or search activities.
Marketing
Creating relevant brand connections through creativity & data analysis.
Marketing was once straight forward. The internet and mobile devices have transformed behaviour and increased the level of complexity required to achieve business goals. Digital marketing should now be at the forefront of your marketing strategy. The increased complexity and detail requires businesses to be agile and adapt to remain relevant. There are so many options. What should you focus on? Which direction should you take? That's where we come in.
Be Visible
• To relevant people
• To those searching for what you do
• To people ready to buy
• For those who may need you in the future
Drive Intent
• To those who know you
• Encourage interaction
• Facilitate leads and convert sales
• Provide support
Build Relationships
• Plan beyond a sale
• Map the customer journey
• Communicate well & build loyalty
• Drive advocacy & obtain referrals
services
Services / Capabilities / Experience
Capitalise on our knowledge and expertise that comes from thousands of completed online and offline marketing activities.
Strategy: Planning, implementation and reporting
Research: Market research and analysis
Analytics: Website, advertising and social analytics
Search Engine Optimisation (SEO): Enhancements to increase your search engine ranking
Search Engine Marketing (SEM): 'Google Ads' certified search marketing campaigns
Social Media: Planning, monitoring, engagement and management
Display Advertising: Various networks including Real Time Bidding (RTB) platforms
Website: Consultation, user experience, coordination of development & design
Customer Relationship Management (CRM): Email marketing and life-cycle management
Our capabilities are broad and if there is something we cannot specifically do, we'll find someone who can. Whether you're a business looking for direction or an agency that needs an extra pair of hands, we can help. Get in touch with us today, let's make it happen.
About
Who is Unearth Digital?
Unearth Digital is run by Paul Ferris, a Melbourne based digital marketer who has worked across all realms of digital marketing over the past 20 years, and a support network of highly skilled individuals.
Paul's business experience includes working within and alongside large multi-national corporations, major advertising publishers, marketing agencies and design agencies. In addition, Paul has worked closely with entrepreneurs and small to medium sized businesses throughout Australia, England and North America.
We've experienced the drastic changes in the digital landscape including the explosion of social media, the saturation of mobile usage, the transformation of media consumption and the fundamental change in consumer search behaviour. The direction you take needs to be carefully considered and tailored to your business.
Our experience leads to holistic, robust solutions based on proven processes that deliver results. Let us take the guess work out of digital marketing so you can make an informed decision.
process
How do we work?
We help with your business direction with an initial consultation. We learn about your business and understand what you want to achieve. From there, we structure our approach to ensure you have a clear direction for your business and provide a tailored solution to meet your needs.
We work with businesses directly and also act as an extension to marketing agencies, providing an outsourced option for any work that is needed.
Steps
1. Research
This involves a thorough analysis of your business, your competitors, your customers and your market.
2. Analyse
We review your business situation, strengths, weaknesses, opportunities and threats, as well as your objectives and target market(s). We will assess your overall performance and conduct a review of your branding, website, advertising, social media and other relevant activities.
3. Plan
By this stage we'll have a thorough understanding of your business and can therefore make informed decisions about your digital strategy. We provide objective recommendations based on what is best for your business direction and target market.
The marketing plan involves compiling the research and analysis, with specific recommendations on what your business should do and when. We'll also highlight specific goals and measurements to help ensure you can track what is working and what is not.
4. Execute
Execution of the marketing strategies outlined in the plan can be done in-house by your team, by us or by a third party. It's your call and of course we can help you make the best decision for your situation.
5. Optimise
Once the strategy is being executed, it is necessary to continually review and optimise the activity. The optimisation is based on reviewing the objectives, goals and specific measurements that are outlined during the planning stage.
WORK
Who we've worked with
Below are some of the brands that have helped shape our knowledge and experience in a wide range of marketing projects. Some brands are current clients, others are businesses we've worked with through direct employment and previous agency employment.
Testimonials
Some of our feedback
First AML
"Working with Unearth Digital has been an absolute pleasure. Having worked in the digital marketing space for 20+ years I’ve seen all kinds of SEO/SEM “experts” but Unearth is the real thing. Unearth became a natural extension to our team, getting to truly understand our markets and objectives to deliver the best results.
Nothing was ever a problem and we could trust Unearth to get on with the job, do it to the highest standard, keep us informed of why and how to do things ourselves and deliver excellent results, all the while being genuinely great people to work with."
Louise Hunter - VP Marketing
First AML
Federation of Community, Sporting and Workers Clubs
"Unearth Digital helped us launch Google Ads campaigns to achieve better results for our three flagship resorts in New South Wales. The results exceeded our expectations, with a strong increase in bookings, online engagement, and overall awareness of our resorts. It led to an impressive ROI of 300%.
Unearth Digital’s tailored approach to geo-targeting ensured that our campaigns reached the right audiences, from local holidaymakers to interstate travellers. Their proactive, data-driven approach, combined with regular performance tracking and adjustments, was invaluable in achieving these results.
We are thrilled with the outcome of this collaboration and would highly recommend Unearth Digital to any organisation seeking to improve their digital advertising performance. Their professionalism, creativity, and commitment to results truly set them apart."
James Burry - Resort ManagerFederation of Community, Sporting and Workers Clubs
Brand chemistry
"When we first partnered with Unearth Digital, we were looking to fill a specific gap in our capabilities. Like many agencies, we had the core skills to serve our clients well but knew that specialist expertise in paid search would take our results to the next level.
From our initial conversations with Paul, it was clear that his team's approach would align perfectly with ours. Their systematic optimisation of our Google Ads campaigns didn't just deliver high-quality leads - it gave us concrete data to refine our wider marketing strategy."
Andrea Hoymann - Head of StrategyBrand chemistry
Grown Alchemist
"Always very professional and helpful on all campaigns from planning to execution in a very timely fashion. Delivered some amazing results for our digital marketing campaigns. Would recommend to anyone who is looking for digital marketing services. Very professional, very easy to deal with. Results driven."
Jo Ruo - Marketing Manager
Grown Alchemist
Glenview Community Services
"Excellent response time and able to explain complicated concepts in layman's terms, which was greatly appreciated!"
Dawn Green - Communications & Marketing Officer
Glenview Community Services
Red Pen
"I couldn't be more pleased with the comprehensive marketing review Paul created for my company. He was a pleasure to work with, very responsive and professional, and the project was completed on time and on budget."
Alissa - Owner
Red Pen