Are you an agency in need of some expert assistance? Maybe you need specialised skills for a one off project or a digital partner to provide ongoing management for your client work.
Creating relevant brand connections through creativity & data analysis.
Marketing was once straight forward. The internet and mobile devices have transformed behaviour and increased the level of complexity required to achieve business goals. Digital marketing should now be at the forefront of your marketing strategy. The increased complexity and detail requires businesses to be agile and adapt to remain relevant. There are so many options. What should you focus on? Which direction should you take? That's where we come in.
Strategy: Planning, implementation and reporting
Research: Market research and analysis
Analytics: Website, advertising and social analytics
Search Engine Optimisation (SEO): Enhancements to increase your search engine ranking
Search Engine Marketing (SEM): 'Google Ads' certified search marketing campaigns
Social Media: Planning, monitoring, engagement and management
Display Advertising: Various networks including Real Time Bidding (RTB) platforms
Website: Consultation, user experience, coordination of development & design
Customer Relationship Management (CRM): Email marketing and life-cycle management
Our capabilities are broad and if there is something we cannot specifically do, we'll find someone who can. Whether you're a business looking for direction or an agency that needs an extra pair of hands, we can help. Get in touch with us today, let's make it happen.
Unearth Digital is run by Paul Ferris, a Melbourne based digital marketer who has worked across all realms of digital marketing over the past 15 years, and a support network of highly skilled individuals.
Paul's business experience includes working within and alongside large multi-national corporations, major advertising publishers, marketing agencies and design agencies. In addition, Paul has worked closely with entrepreneurs and small to medium sized businesses throughout Australia, England and North America.
We've experienced the drastic changes in the digital landscape including the explosion of social media, the saturation of mobile usage, the transformation of media consumption and the fundamental change in consumer search behaviour. The direction you take needs to be carefully considered and tailored to your business.
Our experience leads to holistic, robust solutions based on proven processes that deliver results. Let us take the guess work out of digital marketing so you can make an informed decision.
We help with your business direction with an initial consultation. We learn about your business and understand what you want to achieve. From there, we structure our approach to ensure you have a clear direction for your business and provide a tailored solution to meet your needs.
We work with businesses directly and also act as an extension to marketing agencies, providing an outsourced option for any work that is needed.
This involves a thorough analysis of your business, your competitors, your customers and your market.
We review your business situation, strengths, weaknesses, opportunities and threats, as well as your objectives and target market(s). We will assess your overall performance and conduct a review of your branding, website, advertising, social media and other relevant activities.
By this stage we'll have a thorough understanding of your business and can therefore make informed decisions about your digital strategy. We provide objective recommendations based on what is best for your business direction and target market.
The marketing plan involves compiling the research and analysis, with specific recommendations on what your business should do and when. We'll also highlight specific goals and measurements to help ensure you can track what is working and what is not.
Execution of the marketing strategies outlined in the plan can be done in-house by your team, by us or by a third party. It's your call and of course we can help you make the best decision for your situation.
Once the strategy is being executed, it is necessary to continually review and optimise the activity. The optimisation is based on reviewing the objectives, goals and specific measurements that are outlined during the planning stage.